GTA 6: Zelnick Still Won't Confirm the Game's Budget, Only That It Was "Expensive and Took a Long Time"
In a new WSJ Tech interview on November 5, Take-Two's CEO reaffirmed he won't reveal how much was invested in GTA 6 — he only confirms development was expensive and time-consuming.
The question Zelnick keeps declining to answer
Strauss Zelnick, CEO of Take-Two Interactive, was once again asked about GTA 6's development budget in an interview with the WSJ Tech program, published November 5, 2026 — and once again, he revealed no numbers.
Zelnick only confirmed that development was "expensive and took a long time," without detailing specific investment figures, repeating the stance Take-Two has maintained on the topic in previous interviews.
Why Take-Two avoids the number
Publicly traded companies typically avoid disclosing specific game development budgets, both for competitive reasons (not revealing investment strategy to rivals) and to manage investor expectations about the expected return on a single title, no matter how large.
Frequently Asked Questions
What is GTA 6's official development budget?
There's no official number confirmed by Take-Two or Rockstar Games. Zelnick only confirms development was expensive and took a long time, without detailing figures.
Why won't Take-Two reveal that number?
The interview doesn't detail the specific reason, but this is common practice among publicly traded publishers, for competitive reasons and investor expectation management.
Is this the first time Zelnick has been asked about the budget?
No — he has been asked about this topic in previous interviews and has maintained the same stance of not revealing specific figures.
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