Circana Survey Finds 29% Purchase Intent for GTA 6 — the Highest Ever Recorded
Circana's PlayerPulse survey shows nearly 1 in 3 US console and PC gamers plan to buy GTA 6, setting an all-time record and validating Strauss Zelnick's prediction.
Alright friends, this one's huge. Circana — one of the biggest market research firms in gaming — released its PlayerPulse survey results on October 28, 2026, and the number is off the charts: **29% of US console and PC gamers say they intend to buy GTA 6** (via GTA BOOM/Circana). According to Circana itself, that's the highest purchase intent the company has ever recorded for any game in its entire tracking history.
What Circana actually measured
Circana analyst Mat Piscatella called the result "a rare cultural and commercial moment" (via GTA BOOM/Circana). He pointed out that players have waited 13 years since Grand Theft Auto V, and that pent-up demand is expected to spread beyond just the game itself — into consoles, accessories, and subscription services.
One important caveat: this is a **purchase intent** survey, not confirmed sales. It's what people SAY they're going to do, not a final sales figure. Still, it's hard to overstate the significance: this result directly validates the earlier prediction from Take-Two CEO Strauss Zelnick, who said "every adult with a console" would buy GTA 6.
The numbers backing up the hype
And the survey isn't standing alone — a pile of hard data points in the same direction:
- SensorTower estimates GTA 6 has already topped **5 million preorders**, generating roughly **$630 million** in pre-launch revenue; - On Xbox alone, preorders have already passed **1 million units**; - US PS5 sales jumped **22% in September** (via Circana), suggesting people are buying consoles specifically ahead of launch; - The GTA franchise has sold nearly **475 million units** across its lifetime; - GTA V alone sold more than **200 million copies** and stayed a top-selling game for over a decade.
And to top it off: **review codes are reportedly already going out** to media outlets — usually a sign that launch is genuinely close.
Frequently Asked Questions
What is Circana's PlayerPulse survey?
PlayerPulse is a market research survey run by Circana, a leading gaming industry analytics firm, to measure consumer purchase intent. In the edition released on 10/28/2026, 29% of US console and PC gamers said they plan to buy GTA 6 — the highest percentage the company has ever recorded for any title (via Circana PlayerPulse).
Does this mean GTA 6 has already sold that much?
No. The 29% figure is self-reported purchase intent from a survey, not confirmed sales. It's a strong demand signal, but it doesn't replace actual post-launch sales data. Separately, SensorTower estimates more than 5 million real preorders, generating about $630 million (via GTA BOOM).
Who is Mat Piscatella and why does his take matter?
Mat Piscatella is a senior analyst at Circana specializing in the US games market. He described the GTA 6 moment as a "rare cultural and commercial moment," citing the 13-year wait since GTA V as a key factor amplifying pent-up demand for consoles, accessories, and subscriptions (via GTA BOOM/Circana).
Did Strauss Zelnick's prediction come true?
According to Circana's own framing, yes — Take-Two's CEO had earlier predicted that "every adult with a console" would buy GTA 6, and the 29% purchase intent figure, the highest Circana has ever measured, is cited as validation of that prediction (via GTA BOOM/Circana).
Are review codes already circulating?
Reportedly, yes — review copies are said to already be going out to media outlets, a common practice close to a major game's official launch. This usually precedes the first official scores and impressions of the title.
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